CREATIVE DIRECTOR · CURATOR · CULTURAL STRATEGIST · FOUNDER

based in Houston

A man in a suit shopping for watches in a luxury jewelry store, with a digital checkout process shown on his phone and green icons indicating payment options.

“It’s meaningful for artists to feel seen, to feel celebrated, and to be connected with community,"

Allison Retina Stewart-Creeks

I believe:

Featured Work

  • Facebook/Meta

    Building a More Human Visual Library

    Photo art direction, casting and production of an evergreen image and video library centered on the creative energy of Los Angeles.

    Role: Photo Art Director

  • Free Juice University

    Turning Access Into a Pathway

    Designing a mentorship-to-exhibition program for emerging BIPOC photographers and image-makers.

    Role: Founder + Program Director

  • Anderson Center for the Arts

    From Calendar to Cultural Ecosystem

    Building a connected artistic program across exhibitions, artist residencies, public history and community partnerships.

    Role: Artistic Director / Director of Artistic Programs

Building the stories, spaces, and systems that help creative people move from vision to sustainable impact.

Sustainable creative careers

Workshops, portfolio reviews, mentorship, curriculum, and tools that help multi-hyphenate creatives clarify their direction, communicate their value, and build without disappearing inside their work.


Art gallery with colorful photographs and artwork displayed on white walls, with a wooden floor and a potted plant in the corner.

Visual stories that reflect culture accurately

Creative direction, photography, photo editing, and visual research for brands and editorial platforms seeking culturally fluent, human-centered storytelling.

10+ years of creative leadership
100+ creatives mentored
15+ exhibitions and programs produced
Multi-city creative programming

Creative ecosystems that connect people to opportunity

Exhibitions, residencies, public programs, community activations, and partnerships designed to bring artists, audiences, institutions, and brands into meaningful relationship.

Three women sitting attentively during a meeting or presentation, focused and listening.

Nice to meet you. I’m Allison.

Allison Retina Stewart-Creeks

has spent the past decade helping brands, institutions, and emerging creatives turn ideas into culturally grounded campaigns, exhibitions, programs, and professional pathways built to last. A Houston-based creative director, curator, author, and founder, she works across visual culture, creative business, artist development, and community-centered programming — with a track record of driving markets forward.

What I Build:

Where I’ve Been

Previous partners, collaborations & campaigns.

Living Creative

A documentary series that explores aspects of an individual’s creativity while challenging traditional career definitions and spotlighting resilience, empathy, and unique perspectives. By Glitch & Grit - Director, Producer, Kelly Bernard & Executive Producer, Producer, Jemma Castiglione

Living Creative, episode 3.

Free Juice — Mentorship for Emerging Creatives

Free Juice is my nonprofit committed to supporting BIPOC photographers and digital artists through mentorship, professional development, and community exhibitions. We guide a cohort of emerging artists through an 8-week program that builds skills, confidence, and creative clarity. Our exhibitions, talks, and workshops create pathways for visibility, belonging, and success.


Next x The Latest

Off the Clock: A Women’s Reset Experience - 08.22 (Capitol One Café, Galleria)

Presented by Free Juice x NVSME Jewelry

[ Join the waitlist ]

Life Through My Lens

Come on a journey with me.

Subscribe to my newsletter on Linkedin.

The Artist Vision Workbook

A guided tool for artists building clarity, discipline, and a sustainable creative life.

Designed for the artist in process.

Created for emerging and evolving artists, this workbook invites you into a deeper relationship with your practice. Through reflection, intention-setting, and structured prompts, it supports you in moving beyond inspiration and into consistency.

This is not just a workbook — it is a space to return to yourself.

What I Do